Is your library measuring up?
View the webinar where Jason Kuscma, deputy director at Toledo Lucas County (Ohio) Public Library and 2017 Library Journal Mover & Shaker, discusses how his library uses Analytics On Demand to, inform patrons and non-patrons about library services, market special programs to targeted households, aid managers in understanding their communities, and more.
Please complete the form below to view the webinar hosted by American Libraries.
Ensuring your library’s goals and initiatives supports households in your community is tricky. But, with Analytics On Demand, you can add value to your library’s existing data and unlock key insights about your community.
Leveraging software from Alteryx, Inc., a leader in data blending and advanced analytics, as well as information from proven external data sources, like U.S. Census and Experian’s Mosaic lifestyle segmentation, Analytics On Demand, provides ongoing access to detailed, customizable reports. You can map your patrons (and non-patrons) at the household level with demographic data - including lifestyle profiles, location, household consumption, length of residency, and more.
Leveraging data from three apps (Marketing Action-Patron, Marketing Action-Non-Patrons, and Patron Profiles) the Analytics On Demand dashboard gives users the ability to transform patron data, drill down into rich visuals, and create custom mailing lists. Embrace data-driven decision-making and unlock insights about your community today.